Graphic Designer and Art Director creating beautiful, functional and well-crafted designs in print and online communications.

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The Art of Looking Sideways

10 years ago, The Art of Looking Sideways by Alan Fletcher was published, a seminal book contemplating the differences between pictures as words (and vice versa), the pleasing incongruities and “serious science” behind perception, process and the imagination that fills in the gaps. The anniversary is being celebrated in the exhibition Mind Over Matter at the Kemistry Gallery opening this week. Featured here are some of the word spreads from the book.