BVD, a Swedish advertising company, have an innovative identity which they express through a great website using mobile optimization. The change of identity came last year when they appointed a new CEO and installed a new Chairman of the Board. They had this to say about their latest identity: “Our new identity reflects our ambitions och represents our quality standards in all parts. Now we have a distinct logo with clean, geometrical lines. A logo that stands out, that is useable in all medias and, of course, easily recognized. Simplify to clarify!”
The above photo is of their simplistic stationary that manages to convey the company’s entire identity in one photo.
I’m definitely a fan of what these guys have done and can’t wait to see what they produce in the future.