Graphic Designer and Art Director creating beautiful, functional and well-crafted designs in print and online communications.

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IKEA’s Augmented Reality App

IKEA is known for their innovative design and modern, functional furniture but now they’re taking your shopping experience to the next level with their new app. The app actually launched in August, but most people over the channel haven’t yet experienced everything this app has to offer. Using augmented reality technology, the app allows you to virtually place IKEA products in your home through an Android or iOS device.

It features 90 different IKEA products and allows you to find the perfect fit before purchasing. IKEA say the app was created to help customers avoid buying the wrong size furniture, “Making the most of the available space is particularly important in the UK because it has the smallest houses in Western Europe, with the average house having shrunk to as little as 85 square metres.”