Creativity

The Importance of Creativity

These days we live in a world that is heavily commercialized. I think we’re all familiar with feeling a little bit like a cog in a machine, with absurd pressures to conform at every turn we make. The world around us lacks originality as mass-produced products pile up in our local stores and society becomes less and less imaginative every year. As information is spoon-fed to us, I wonder at which point my thoughts stop being my own and become shaped by my generic surroundings.

But luckily I have a secret weapon, to ward off the constant stream of ordinary and make me feel like a unique human being. I’m talking about creativity and the freedom of expression that comes with it. Expressing my creativity reminds me that I have a vibrant and unique spirit that can’t be tamed, no matter how much commercial junk is pushed on me. I’m so fortunate and proud to work in the creative industry and earn a living by sharing my day with extremely talented individuals. I get to embrace my passion daily, and not many people can say the same thing about their work. So here’s to the importance of creativity and to making it a goal to find a platform for yours, no matter what your passion may be.

If you like to get creative in your spare time, or even on a full time basis like me, connect with me via Twitter and share your inspirations, ideas and creative thoughts. I’d love to hear from you!

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Catch Up With Me In The Social Media Revolution!

People often say I have a lot to say, so it was just a matter of time before I joined the social media revolution. The great thing about living and working in London is that I’m in the epicenter of creativity, surrounded by thousands of fellow creatives and a whole world of their beautiful creations and inspirations.

I love to share my thoughts, dreams and everything that gets my imagination flowing, so connect with me on Twitter and Pinterest for a glimpse into my creative world. Find out what inspires me, excites me and what furthers my love for the world of visual communication. But it’s not all about me! My favourite part of social media is hearing what you have to say. What inspires you and what catches your interest. So click that follow button and let’s start a conversation!

Twitter: @MarioAntoniou1
Pinterest: Pinterest.com/marioantoniou
LinkedIn: Linkedin.com/in/marioantoniou

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Exquisite Brand Identity

Anna & Marina is a new Russian premium and luxury clothing brand aimed at customers who value status, prestige, uniqueness, exclusivity, self-sufficiency and acustomized approach to all things around. Consumers of luxury and premium goods are well-to-do people. They take clothing and accessories as a fairly powerful means of self-expression, but they normally prefer a brand that suits their life style, way of thinking and vision, rather than just price. Work created by Province Studio.

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LGD – Christmas Drinks!

Hey guys, lets get together and celebrate the end of year in style! It’s been a fantastic 2012 and it would be great to catch up with everyone! We’re aiming to meet in Soho or Shoreditch, but i’ll confirm the venue when i have a better idea of how many are attending. So get FRIDAY DECEMBER 7TH in your diary, and feel free to bring friends along too! Keep up with updates at LGD.

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Untouchable Work

Winning new clients from all around the world is proving a stroll in the park at the moment! My folio was spotted by a tailoring company in Maryland, US who were impressed by the work I created for Eveleigh & Read and would like me to redesign all their marketing material. Fantastic! I’m looking forward to rolling out marketing material across a range of media including print, POS, advertising and screen graphics. Stay tuned for updates in the new year!

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Wonderful Festive Self Promotion

It’s that time of the year, and in my quest to find the very best of festive promotional material i came across this piece. It’s a wonderful example of imagination, simplicity and creativity. Hats off to them!

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Sneaky Peek

I’ve been asked to create the illustrations and artwork for a new incentive by JoJo Design. Here’s a little is a sneaky peek!

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Beau Productions

My latest client is Beau Productions – a haute-couture corporate entertainment company providing bespoke entertainment and celebrity hire for corporate events. This is going to be an exciting relationship!

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Pearson – A Global Relationship

My wonderful relationship with Pearson continues. Having worked with Rachel Wakeley for the last 2 years, I now find myself working with various marketing teams across the globe including the Middle-East, the Caribbean and Africa. Anyone unfamiliar with this organisation Pearson is the world’s leading education company; discover more about them here.

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The MESH Times

Having designed many pieces for MESH Planning over the years, i was delighted to be asked to create ‘The MESH Times’, a quarterly publication providing this leading market research agency with a platform for insightful interviews and thought-provoking features and analysis on the industry.

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Metal Merchants

I’ve been commissioned to design marketing materials for a US / Arabic / Chinese metal merchants. An unlikely client indeed but the kind of challenge that I relish. I’ll publish the final work in the new year!

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Pantone SkinTone Guide: 110 Shades of Nude

Having art directed many photoshoots over the last couple of years, a friend informed me of the Pantone SkinTone Guide – a crucial tool for the post production phase of a beauty shoot. Anyone not familiar with it can learn more here.

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1968 Mexico Olympic Games

Over the years the identity systems created for the Olympic games have been questionable at times (with the exception of the ’72 and ’76 games). However the 1968 Olympic Games in Mexico is often overlooked. Check out at this wonderful and bold system which is featured on excellent site called Graphic Ambient.

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The Phaidon Archive of Graphic Design

This a book in a box. It is a collection of 500 loose-leaf cards that represent the most influential and innovative graphic designs from around the world throughout history. There are 15 categories, among them: typeface, logos, ads, magazine covers, money, film graphics, book covers, posers, packaging graphics, etc. Compiled and researched by experts, and illustrated with up to six images per entry, including rarely seen historical and contextual material, The Phaidon Archive of Graphic Design is the ultimate reference guide.

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Malika Favre | Hide & Seek (London Graphic Designers Meetup)

Malika Favre’s Hide and Seek tells the story of an intriguing and sophisticated woman travelling from one pattern to the next, hiding from the unsuspecting viewer. The woman sometimes reveals herself to us for a short moment in time, only to run away towards her next mysterious destination.

See our forthcoming events by visiting the London Graphic Designers Meetup page.

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ArtCrank London 2012 | Show of bicycle-inspired poster artwork (London Graphic Designers Meetup)

ArtCrank is a show of bicycle-inspired poster artwork that introduces people to talented local artists and sends them home with affordable, original works of art. Since its 2007 debut in Minneapolis, ArtCrank has held shows in bike-friendly cities in the US and UK, including Portland, San Francisco, Austin, St. Denver and London.The opening night party took place at: plain wall projects in Islington.

See our forthcoming events by visiting the London Graphic Designers Meetup page.

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D&AD President’s Lectures – ‘Hegarty on Advertising’ (London Graphic Designers Meetup)

What does it take to get to the very top in advertising? Let alone to stay there for over thirty years? Well on September 5th we were fortunate enough to find out from an industry icon who’s been there, done that, and come back for more. John Hegarty’’s achievements as an art director, creative director and agency owner are too many and too familiar to be listed here. The cupboards full of D&AD pencils, IPA Effectiveness awards and Agency of the Year accolades they say all that needs to be said about the quality and consistency of his extraordinary body of work. And they’’re proof of his belief in the value of creativity and the importance of protecting it.

See our forthcoming events by visiting the London Graphic Designers Meetup page.

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Braun Pamphlets

Check out these fantastic product pamphlets from Braun. A distinctive style, powerful photography, and clarity in typography – impressive. See more by visiting the Das Programm’s website.

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Playground Studio

A re-branding project for a music laboratory with a philosophy that music is part and parcel of life, even a storm breaks out in notes. Business cards and letterheads using ink stamps and recycled color papers easily obtainable at the local stationery stores. They can be printed on a need basis – a truly sustainable and green effort without exercising the printing press.

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Melvin Galapon – Together Everyone Achieves More (London Graphic Designers Meetup)

T.E.A.M – Together Everyone Achieves More is the brainchild of graphic designer/ illustrator Melvin Galapon.

Galapon has collaborated with three of the UK’s most exciting illustrators/ artists of today, Hellovon, Pomme Chan & James Dawe, aiming to combine his own fascination of geometric shapes and patterns with his collaborators individual style and creative vision. “Each collaboration is a separate project with that artist, although having said that, from what we’ve done so far there seems to be a visual theme of hard-edged lines mixed with organic flowing forms, which I guess is a reflection of my thinking and each of theirs.”

T.E.A.M showcases and explores the idea of working together to produce something more than what can be achieved alone. Exploring and collaborating with others has resulted in a range of different outcomes, producing an exciting collection of work on show. The collection will include beautiful silk scarves, cushions, and handkerchiefs, a selection of screenprints and risoprints, as well as the originals created specifically for the show.

Discover more about our forthcoming events – click here.