Minimalism | Mario Antoniou

Welcome Aboard, Pernilla Greek!

I’m thrilled to announce my fantastic new client, super talented Scandinavian fashion designer, Pernilla Greek! I have been commissioned to create their new brand identity, which will roll out across many printed and digital platforms. I’m so excited to get started on this inspiring new project!

I initially met Pernilla at the Melvin Galapon exhibition, where we chatted about our shared love for clean and well-crafted minimalistic designs as we admired the exhibits. If you’re interested in avant-garde work, visit Pernilla’s website and learn more about this fascinating designer: pernillagreek.com

BVD’s Latest Identity

BVD, a Swedish advertising company, have an innovative identity which they express through a great website using mobile optimization. The change of identity came last year when they appointed a new CEO and installed a new Chairman of the Board. They had this to say about their latest identity: “Our new identity reflects our ambitions och represents our quality standards in all parts. Now we have a distinct logo with clean, geometrical lines. A logo that stands out, that is useable in all medias and, of course, easily recognized. Simplify to clarify!”

The above photo is of their simplistic stationary that manages to convey the company’s entire identity in one photo.

I’m definitely a fan of what these guys have done and can’t wait to see what they produce in the future.

Braun’s TG 60 Tape Recorder

Braun really went above and beyond with this minimal and beautifully designed tape recorder that has even inspired designers at Apple. If this tape recorder looks familiar, it may be because it inspired the design for Apple’s popular podcast app. It definitely is a beautiful piece of hardware that I’m sure every design buff would love to have in their homes. The TG 60 just proves that all you really need is a sharp, simple design to really wow people.

We can’t wait to see what else Braun has up its sleeve!

Navy Signal Prints

If you’re a fan of geometric design and minimalism like I am, you’ll love these new prints from London designer, Hana Tanimura. The set of prints designed around the international maritime signal flags are available as high-quality Giclée prints on 310gsm Hahnemúhle German Etching paper. Each print is signed and numbered and is part of an edition of 20. They are available in A2, A3 and A4 sizes. These are perfect pieces of artwork to add to a simple décor and will create a bold focus piece for an otherwise bland room.

Print Sample Review

There may have been a huge shift towards digital in the last ten years but there’s still a phenomenal amount of graphic talented designers with a real understanding and appreciation for quality design (hopefully that will never diminish). This is a small selection of some of the print samples i have been asked to review recently.